Yesterday I rented another movie from my local videostore and planned to have a nice evening watching it. But I didn’t. Because, as all movies nowadays, it had one of those annoying anti-piracy ads before the main menu turned up. Usually they don’t let you hit the (top-)menu button while those ads are playing so you cannot skip them. Annoying enough. But the last one I’ve seen even topped that annoyance - you couldn’t even fast forward it, that button was locked out too. What. The. Hell?

I can understand the notion of putting those ads on rental disks, because franky, those are probably the disks that are copied the most (leaving bootlegs and camera recordings of movies not even on DVD out of the picture, because those don’t have those ads in front of them anyway). What I don’t quite get is why they have to lock out all of the buttons to forward/skip the ad. I mean seriously, is that going to stop anyone who wants to copy the disk anyway? Not at all.

Which leads me to my next and more important point:
Why in [whatever-you-believe-in]’s name do they put those annoying ads on every buyable DVD? Of the about 200 DVDs I own I’d say 190 have the ads, 180 have unskippable-but-fast-forwardable ads, and 10 have ads that can’t even be fast-forwarded.

So why the hell is it like that? I take pride in my collection, and if I like a movie I will gladly spend the few bucks to own it and all the specials that come with it on the disk. But I’d rather pay 5$ more to skip that damn anti-piracy ad. Not only are they awefully bad most of the time, they also really insult the paying customer which has to spend his or her time watching the ad all the time the DVD is put into the player.
Do they really think that some rediculous ad is going to stop anyone who wants to burn a disk, to do it? If they burn it, you can be sure that they will remove the ad from the disk anyway, so it really serves no purpose at all. Well maybe its purpose is just to be damn annoying.

The following image sums up my opinion on that pretty much: