Ad meets cellphone, cellphone meets fun
January 31, 2007 at 11:41 am
Just recently I found a website which offers “free” cellphone games for downloading, without any subscription added. I put the free in quotes because usually when it comes to software for cellphones, smartphones and PDAs nothing is completely free of charge. Anyway, the name of the site: GameJump. The premise of the site: Offering free cellphone games with the presumption that advertisements will pay the bills.
So I got there, all psyched up about all the free games that are about to happen to my new cellphone, and although it was not exactly what I expected, it was a pleasent surprise non the less.
When I thought “ads pay the bills” I thought there would be a lot of pop-ups and annoying banners on the website where you download the cellphone games. But there was just the usual one or two banners per page. Flash-forward to downloading the first game, Ghost Hunter RPG (a little roleplaying game with turn-based battles á la Final Fantasy) - you don’t have to register on the site, you don’t even have to specify your carrier and phone number. There is the option to do so, and then you will get your game sent to your phone ASAP, but the second and third option provide safer results: getting a link that you can surf to with your cellphone to download the file directly, or just downloading the file onto the computer and sending it to the phone via USB, bluetooth, etc.
So far, so good. I entered the quick-link into the phone, and moments later I had the game saved on the memory stick.
Upon first starting the game came the great revelation then - the game wants (sometimes, not every start) to shortly connect to the internet in order to load an (picture) advertisement before you’ll play it.
That information really took me by surprise because I haven’t seen such a business model before. And I have to admit, although I hate aggressive advertisement, this one is alright - no flashy screen, no sound, just some message from your “sponsor”. And with todays competition on the cellphone market (at least in europe) GPRS transfer prices aren’t high anymore, so downloading a simple picture won’t cost more than sending a simpleSMS.
So, for everyone who is disgusted by the horrible subscription fees that Jamba/Jamster & Co charge, but is still interested in pastime games, GameJump may be a very wellcome alternative.
Until then, may your MP3 ringtones not give any eldery person a heart attack upon ringing.






